About
Data scientists and marketers, in the same room.
Most marketing teams have one or the other. The gap between them is where the work goes wrong.
A data scientist without a marketer
Builds something technically correct that nobody in the market recognises.
A marketer without a data scientist
Writes something lovely that cannot be measured or scaled.
Both, on the same account
Work that is both true and heard.
That is the whole company. We are not an agency and we do not sell software. We are the marketing department you have not built yet, running until you have.
A name on every system
Every system we run has a person attached to it — on your calls, accountable for its number, reachable without going through an account manager. You will never be handed output that nobody will put their name to.
You will not find a wall of headshots on this page. You meet the people who will actually run your work on the first call, before you have signed anything. That tells you more than a photograph and a job title, and it is harder for us to fake.
How we think about AI
AI is leverage, not a product. It lets a small team of experienced people cover the ground of a much larger one — drafting, testing, monitoring, reporting, at a volume nobody could sustain by hand.
What it does not do is decide. It has no view on your positioning, no relationship with your buyers, and no accountability when it is wrong. Every system we build has written rules for:
Where we work
Three markets, deliberately.
IL
Israel
UK
United Kingdom
CH
Switzerland
Israel, the United Kingdom and Switzerland, for B2B companies between €10M and €2B in revenue. Three markets, deliberately — enough range to see what travels between them, few enough to know each one properly.
If we are not the right answer for you, we will say so on the first call rather than three months in.