Case Study
    Industrial Manufacturing Software — 200 employees

    €1.2M Pipeline from 40 Target Accounts

    How a traditional manufacturer built its first ABM motion from scratch — and landed enterprise meetings in 6 months.

    The Challenge

    Before CMOH!

    A traditional manufacturer transitioning to SaaS needed to break into enterprise accounts without an outbound motion. Their marketing was entirely inbound and event-based.

    They had no ABM capability, no outbound team, and no way to engage the 40 enterprise accounts they'd identified as their highest-value targets.

    The Solution

    What We Built

    Built a full ABM programme targeting 40 accounts using Dealfront intent signals + Clay enrichment. Multi-channel sequences across email and LinkedIn ran simultaneously, personalised to each account's industry, tech stack, and recent news.

    The Market Researcher Agent provided weekly competitive intelligence on each target account.

    Results

    The Numbers

    €1.2M
    Pipeline Generated
    From 40 target accounts
    14
    Meetings Booked
    With C-suite and VP-level buyers
    6 mo
    Time to Pipeline
    From zero ABM to active enterprise pipeline
    "We went from 'we don't do outbound' to having meetings with companies we'd been trying to reach for years."
    CEO, Manufacturing Software
    What We Used

    The Stack

    ClayDealfrontHeyReachSmartleadMarket Researcher AgentABM & Precision Targeting

    Want results like these?

    Book a free 30-minute strategy call. We'll map your fastest path to similar outcomes.

    More Case Studies
    FAQ

    About This Case Study