€1.2M Pipeline from 40 Target Accounts
How a traditional manufacturer built its first ABM motion from scratch — and landed enterprise meetings in 6 months.
Before CMOH!
A traditional manufacturer transitioning to SaaS needed to break into enterprise accounts without an outbound motion. Their marketing was entirely inbound and event-based.
They had no ABM capability, no outbound team, and no way to engage the 40 enterprise accounts they'd identified as their highest-value targets.
What We Built
Built a full ABM programme targeting 40 accounts using Dealfront intent signals + Clay enrichment. Multi-channel sequences across email and LinkedIn ran simultaneously, personalised to each account's industry, tech stack, and recent news.
The Market Researcher Agent provided weekly competitive intelligence on each target account.
The Numbers
"We went from 'we don't do outbound' to having meetings with companies we'd been trying to reach for years."
The Stack
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