How was outbound volume 5×'d without new hires?

Five AI SDR Agents ran in parallel alongside the existing human team, each handling a different ICP segment with fully personalised Clay-enriched sequences.

How much pipeline now comes from AI?

67% of pipeline is sourced from AI-assisted outreach.

Case Study

Logistics SaaS — 300 employees, scaling

5× Outbound Volume, Same Headcount

Q: What did the human SDRs do instead?

They moved from prospecting to handling warm replies and running demos — the highest-value activities only humans should do.

How 5 AI SDR agents running alongside a human team multiplied outbound volume while shifting reps to high-value work.

The Challenge

Before CMOH!

The company had a 5-person SDR team that was maxed out — each rep managing 200 prospects manually with generic sequences. Leadership wanted to 5× outbound volume to hit aggressive pipeline targets but couldn't justify hiring 20 more SDRs.

Personalisation was impossible at scale with their current setup.

The Solution

What We Built

Deployed 5 AI SDR Agents running in parallel alongside the human team. Each agent handled a different ICP segment with fully personalised sequences (Clay enrichment + n8n triggers).

The human SDRs shifted from prospecting to handling warm replies and running demos — the highest-value activities only humans should do.

Results

The Numbers

5×

Outbound Volume

Same 5-person team

67%

Of Pipeline

Now sourced from AI-assisted outreach

100%

Focus Shift

SDRs moved from prospecting to closing

"My SDRs now spend their day talking to interested prospects instead of building lists. Pipeline has never been healthier."

— VP Sales, Logistics SaaS

What We Used

The Stack

ClaySmartleadHeyReachn8nAI Lead Gen & SDR

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