Case Study
    Fintech — 60 employees, growth stage

    38% Lower CPA on Paid Media

    How daily AI-driven paid media optimisation cut acquisition cost by more than a third while freeing up budget for scale.

    The Challenge

    Before CMOH!

    The company was spending €25,000/month on Google and LinkedIn Ads with a previous agency. CPA was €340 per qualified lead — too high to make the economics work.

    Campaigns were reviewed monthly, meaning wasted spend ran for weeks before anyone caught it. Creative was rarely refreshed.

    The Solution

    What We Built

    Replaced the agency with CMOH!'s PPC service + PPC Optimizer Agent. The agent monitors campaigns daily — pausing underperformers, reallocating budget to winners, and flagging anomalies before they compound.

    Monthly human strategy review layered on top. Creative refreshed bi-weekly using Content Creator Agent output.

    Results

    The Numbers

    38%
    Lower CPA
    From €340 to €211 per qualified lead
    €9,500
    Saved Monthly
    Redirected to scaling winning campaigns
    Daily
    Optimisation
    vs monthly reviews with previous agency
    "The agent caught a broken landing page on day 2 that would have burned €8,000 before our old agency's monthly review."
    Head of Growth, Fintech
    What We Used

    The Stack

    PPC Optimizer AgentGoogle AdsLinkedIn AdsPaid Media & PPC

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