Case Study
    B2B SaaS — Series A, 80 employees

    Meeting Rate in 90 Days

    How three AI SDR agents replaced a manual outbound team and tripled meeting volume in a single quarter.

    The Challenge

    Before CMOH!

    The company had a 3-person SDR team generating ~15 meetings per month at a cost of €18,000/month in salaries. Reply rates were below 3% and the team spent most of their time on manual research and data entry rather than selling.

    Personalisation was minimal — prospects received the same generic sequences as everyone else.

    The Solution

    What We Built

    Deployed 3 AI SDR Agents (Smartlead + HeyReach) with Clay-powered hyper-personalisation. Each agent ran simultaneous email + LinkedIn sequences tailored to job-change signals, tech stack, and recent company news.

    n8n automation handled lead routing and meeting booking directly into the sales calendar.

    Results

    The Numbers

    Meeting Rate
    From 15 to 47 meetings/month
    €4,200
    Cost Per Month
    vs €18,000 with human SDRs
    4.8%
    Reply Rate
    vs 2.9% industry average
    "We went from chasing leads to choosing which meetings to take. The AI does the research better than my best SDR."
    VP Sales, B2B SaaS
    What We Used

    The Stack

    ClaySmartleadHeyReachn8nAI Lead Gen & SDR

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